Terrain is an investment firm that backs founders authoring their own stories. It is led by Eric Stromberg and Willem Van Lancker.

We take a concentrated approach and partner with only a select few companies each year. We lead rounds with early conviction in you. Our initial conversations focus on understanding you as an individual — your upbringing, family, and foundational beliefs. These topics reveal more about what your startup will become than any market research or early metrics ever could.

In a world where capital is a commodity, we deliver what's scarce: design, taste, and a pledge to always deliver our unvarnished feedback so that you know where you stand. We'll push you to think independently, elevate your vision, and stay committed to the principles that guide you.